Released on: October 5, 2007, 6:13 am

Press Release Author: Elliot Jones - Search Logic plc

Industry: Marketing

Press Release Summary: Search Logic Attracts top players from the industry's leading
Online Marketing agencies and networks including: Latitude, Afform, Affiliate Future
and Clash Media.

Press Release Body: Within their first year of trading, specialist agency Search
Logic plc has experienced unprecedented growth in the online marketing and
Affiliate Marketing arena.

Providing clients with a full complement of scalable online marketing solutions with
their forward thinking and aggressive approach to the development of their services
(including Organic Search, PPC and Affiliate Marketing), Search Logic recently
announced the appointment of an executive team from various online marketing sectors
to develop further momentum as they compete with the current market's heavyweights.

Appointing a dynamic new team led by Neil Mitchell, formerly of the Afform Affiliate
Network, the most recent executive appointments are based at Search Logic's newly
acquired London offices in the heart of Soho.

Joining Neil is Darren Newmark, former BDC from Affiliate Future. Both Darren and
Neil look forward to the growth of Search Logic's new Affiliate Network (Launched on
October 1st 2007) - 'We know a well planned and executed affiliate programme can
transform sales figures massively and provide vital cash injections whilst longer
term campaigns, such as SEO, begin to build momentum' comments Neil, 'with the help
of the Search Logic Affiliate team, we aim to transform even the most struggling
campaign by structuring their online marketing as a whole, not simply offering one
service that may not be in the best interests of the clients themselves'. Joining
Darren and Neil is Emma Houlden, formerly of Clash Media, who completes the London
based executive group with her specialist experiences in affiliate lead generation
techniques.

And it's not just London in which Search Logic is making a claim - with regional
appointments having also been made. Developing Search Logic's presence in and around
Merseyside is Rodney Jones, formerly Business Development Director at leading agency
Latitude, who brings established agency knowledge and process to increase Search
Logic's repertoire still further.

Simon Cleaver, Search Logic CEO, is delighted with the appointments, 'We're really
excited that Neil and the team have joined us. I'm proud to say that Search Logic
can now confidently provide all aspects of online marketing under one roof,
accommodating the needs of the most active and demanding clients in a truly scalable
capacity'.

In addition the rest of the growing national Search Logic team, Neil, Emma and
Darren look set to bring the extended aspects of affiliate marketing on the internet
to a single agency with the scope to handle the needs of SMEs and Blue-Chips alike.

For More information relating to Search Logic plc or this press release, please
visit www.searchlogic.com or contact. Elliot Jones on 0845 634 2800 or email
elliotj@searchlogic.com.

Search Logic plc is a forward thinking online marketing agency with national
coverage, specialising in Semantic Search Engine Optimisation (SEO), Paid-Search
(PPC) and Affiliate Marketing. Search Logic plc boasts a diverse client base across
multiple industry sectors and full Google and SEO Certification - more details are
available at www.searchlogic.com.

Search Engine Terminology and Technology can often be confusing. Here at Search
Logic plc we aim to increase our client's knowledge of the services which we deliver
and the methodology and reasoning behind each service. Please find below a simple
overview to the types of Search Engine Marketing being implemented presently by
companies looking to increase their online visibility and Return on Investment.

1) Natural or Organic Listings. This is the part of a search engine results page
that details the natural listing results from a keyword query. The listings are
displayed in accordance to their relevancy to the keyword or phrase and the web
page. Search Engines apply a ranking algorithm to determine which site is placed
where.

The methodology for achieving a higher natural listing is called search engine
optimisation (SEO). This technique involves deciding which phrases to optimize, and
which on-page and off-page factors to implement. On-page factors involve making
changes to the actual website itself, and off-page factors involve activities such
as submission to directories, creation of links, article copywriting etc.

The process is time consuming and it is necessary to be aware of the impact any
changes may have as they can be regarded as both positive and negative by search
engines. Certain techniques can get websites blacklisted by search engines which
means that your website is effectively banned from being displayed under any search
term. Therefore, it is extremely important to know what techniques to implement to
gain a higher natural listing on search engines.

Search Engine Optimisation should be viewed as a long term solution to Online
Marketing as it takes on average 6 to 18 months to see being listed naturally is
that it becomes a cost effective way of attracting higher volumes of traffic to your
website.

2) Paid or Sponsored listings. This is the part of a search engine results page that
details a relevant advert that is displayed in accordance to its relevancy to the
keyword or phrase used as a search term and the landing page which a browser is
taken to when clicking onto the advertisement.

With paid or sponsored listing, there is a fee charged for every browser that clicks
through to the landing page. This fee is dependant on the bid price allocated to the
keyword or phrase, and in turn this determines largely where the advert appears on a
search results page.

The methodology for getting an advert displayed within this section is called Pay
per Click (PPC) and this technique involves the creation of a keyword list, adverts,
landing pages and overall campaign themes that are designed to maximise return on
investment from the allocated click spend budget. The process is complex and time
consuming with various pit falls that need to be avoided, for example wasting click
spend through not including negative keywords to your keyword list, and not
recognising the need to maintain relevancy within the advert and landing page to the
search term used.

The advantage of PPC is that you can see instant results and can turn up the volume
once you have found a strategic approach that is providing measurable results within
a single campaign or multiple campaigns. The budget allocated to campaigns can be
altered on a daily basis so that you can completely control your online marketing
spend. In addition, the ability to test market keywords, adverts and landing pages
allows a flexible and reactive solution to online marketing that SEO simply does not
deliver.

3) Affiliate Marketing. The Search Logic Affiliate Network is owned and operated by
Search Logic and allows Advertisers and Publishers to benefit from pure performance
online marketing. With no risk and pay-outs only to those who complete the requisite
action (a purchase, conversion or lead generated for example) Affiliate Marketing is
rapidly becoming an extremely popular method of increasing sales. Put simply your
ads are displayed free of charge on a range of carefully selected Publishers' sites
- they can promote a specific product or service or questionnaire for lead
generation purposes.

Once a qualified purchase is made, the details are recorded and the Affiliate
Publisher is rewarded with a payment for the business their marketing efforts have
brought you. This can range from a few pence to several hundred pounds dependent on
factors such as margin, competition and purchase price.

Affiliate Marketing can bring valuable business to your online efforts. Get in touch
with Search Logic at www.searchlogic.com for further details or call 0845 634 2800.



Web Site: http://www.searchlogic.com

Contact Details: Elliot Jones
The Coach House
Newton Business Centre
Carnforth
Lancashire
LA6 2NZ
08456342800
contactus@searchlogic.com